Started early · 17 days to go
Black Friday deals live now
Our Black Friday prices are live now – with new deals added every week and our biggest deals saved for Black Friday week. Shop rods, reels, luggage and clothing from the brands you trust.

Autumn cod season
Long nights.
Big cod.
Beach rods, longcast reels and rigs, chosen by a team who fish the same marks you do.
Anglers serving anglersOur whole team fishes. Ask us anything.
10,000 sq ft showroomMorecambe, open seven days a week.
Price match guaranteeWe check our prices every week.
30-day returnsUnused items, exchange or refund.
Shop by discipline
Trending now
SonikSonik Black XS Sport 14' 5-7oz
£130.00In stock
SonikSonik Black XS Beach 13' 4-6oz
£119.99In stock
SonikSonik Black XS Bass 11'8" 2-4oz
£89.99In stock
SonikSonik Wave X Power Beach 15' 4-6oz
£85.00In stock
SonikSonik Wave X Power Beach 14' 4-6oz
£79.99In stock
SonikSonik Wave X Beach 12' 4-6oz
£70.00In stock

Anglers Serving Anglers
Come and see it in Morecambe
Our 10,000 sq ft, single-floor showroom is open seven days a week. Drive right up to the doors, walk in and compare tackle in your hand, with lifelong anglers on hand to help you choose.
- 40+
- years, family-run
- 10,000
- sq ft showroom
- 7 days
- a week, open
Brands we stock
All brands A–Z →Advice from the team
All tips →
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